SOCIAL MEDIA FOR LEGAL PROFESSIONALS
With 16+ years practical experience servicing the legal sector’s online marketing needs, we provide our clients with an expert understanding of social media’s ability to influence client communication, increase client acquisition, and manage your online reputation.
We do the research, create the strategy, write/design the ads and set up the campaigns for a one-time, flat fee. You pay for the actual advertising cost and a management fee on the account to continually improve the campaign. We promise to make your life easier so you can focus on Business practice.
No doubt social media is hot. But how much of it is hype? Do Business owner really need social media to promote their Businesses?
We offer social media advice to any business that wishes to expand their client base or establish their brand to get active on social media. Yes, there is some hoopla afoot – setting up a Twitter account will not magically cause unicorns to sprout and rainbows to boost your profit margins, but social media proves its worth with measurable results on a daily basis.
Businesses not only attract followers and potential clients on social media, but active Social Media engagement acts as a vote in the firm’s favor – a vote that search engines can factor into website rankings and referrals, resulting in even more clients. It also helps your Businesses establish credibility, which is something that Google looks for in pages. Boost Media Service helps you to maximize your social accounts by:
More and more Businesses and attorneys are using social media. Consider these facts:
Our team of internet marketing experts is here to create your Social Media profile and manage your Social Media brand with a focused message that increases your exposure and connects with clients. We work with you to:
Create Engaging Profiles:consistent with your existing branding
Engage With Existing Clients:to increase referral opportunities
Build Your Network:with organic connections
Extend Your Online Reach:by sharing your story and writing meaningful content
Make sure your brand is everywhere! Search engines increasingly use social media indicators in their ranking algorithms. More importantly, potential clients will research your firm online. Do you have a positive social media presence on Twitter, Facebook, Linkedin, Instagram and other networks?
Connect with potential clients on Facebook, Twitter and LinkedIn. Build authority as you build a following. The main goal of social media is networking. You can build a following on the networks and communicate with potential clients.
Get to know what people are saying about your business, practice or attorneys. Improve your customer service. With social media consulting and management you can gain competitive intelligence about your customers and competitors.
We offer four options for social media:
Set Up Only – We set up branded accounts and then turn over the keys to your firm.
Coaching and Set Up – We will set up everything, train your team for a month and coach them in the coming months.
Full Social Media Management – We will handle everything for your organization.
Reputation Management Only – Creating positive publicity and managing a firm or attorney’s online reputation.
Contact us today to learn more about each level of service and if you have any other platforms you are considering.
You can find our articles on social media in our education center.
Yes, but the key word is ‘participate’. Setting up a profile without updating it will not be beneficial. Social Media boils down to a simple word: engagement. Your firm needs to engage users through posts and tweets and just as importantly, needs to engage in comments, re-tweets; etc. These are all excellent signals to Google that you are diversifying your marketing and allowing others to interact with your social media networks.
Social media helps your business establish credibility, increase brand awareness, website traffic, search visibility, and provides an opportunity to engage with current and potential clients. When used correctly, it can also be a strong signal to Google that you have authority in your industry.
Facebook, Twitter, LinkedIn, Google+ and YouTube. Depending on your industry, Pinterest and Instagram could also prove beneficial depending on the nature of your firm.
Our standard SEO packages include the establishment, design and branding of Facebook, LinkedIn, Google+, Twitter and YouTube. Our standard packages do not include social media management. However, along with setting up your pages, we provide training and include short summaries of each blog post we write to share on social media. It may be more effective for someone within the firm to manage social media since they know the business the best, however Boost Media Service is capable of assisting. Please contact us if your firm is interested in a Social Media Management package.
A combination of the two. Auto-posting tools, like HootSuite or IFTTT, are excellent time-savers but have been known to malfunction on occasion. It is best to periodically monitor your pages if using these tools to auto-post your blogs. Social media is also all about engagement and being, well, social. Therefore, you need to not only post to your pages, but also comment, like, and participate in discussions happening on each network. An auto-posting tool cannot accomplish this engagement for you. Our recommendation is to use a tool to schedule posts in advance, while periodically managing your pages manually.
We recommend following the 80/20 rule, 20% of your posts should be directly related to the firm (think your blog posts or anything promotional) while 80% should be non-promotional, valuable information. Examples include: blog posts, news articles related to your industry, photos from company events, announcements such as a new employee, company videos, reshare a post you’re mentioned in, pose a question, etc.