Recent years have brought a paradigm shift in the way Businesses market their services and share information. Historically, Businesses received their leads through referrals and networking events. However, the best firms are now setting themselves out as thought-leaders and dominating search/social with informative content.
Publishing useful and engaging content that connects with key audiences on social media and demonstrates your knowledge is not easy. In this article, however, we will showcase how your firm can succeed.
Our content marketing team includes former practicing attorneys who have a unique insight into the legal market and knowledge of the latest web-writing and Search Engine Optimization (SEO) best practices. Let Boost Media Services’s team help you grow your audience, establish online authority, increase brand awareness and boost traffic, leads and conversions.
Content marketing is replacing traditional, old-school Businesses marketing methods of networking and referrals. In short, content marketing is writing information-rich content on a routine basis for your audience to consume and share. Our team helps write the content, edits, publishes and markets the material so that it can be read and shared by as many of your readers as possible.
Boost Media Services has proven that content marketing for Businesses works and has a positive impact on a firm’s website. Long-form content marketing is content that is more than 1,000 words, but preferably more than 2,000 words.
Readers want authoritative articles that provide them with sufficient information, establishing you as an expert in your field. The more people that read your articles, the higher chance you have of Google viewing your site as important, which helps boost your ratings.
Long-form content will rank higher in search results, which helps drive more traffic to your site and converts your readers into clients. We have also learned that merely writing the content is not enough. A publication and promotion plan is necessary to rank the content, ensuring you get noticed. We provide a turnkey content marketing plan so you can focus on practicing.
You should invest in content for two reasons: authority and inquiries.
Boost Media Services specializes in content marketing for Businesses. As a marketing agency that specializes in writing legal content, we serve solo attorneys, medium-sized Businesses and large firms as well as other legal organizations.
Our team conceives and executes content so you can focus on the business of practicing. Let us help you market your firm.
Years ago, best practice dictated writing 500-word pages, but those days are gone, especially since so many companies religiously adhered to that specific word count. Google noticed that these shorter pages often featured a cursory or superficial treatment of a topic, and when they saw everyone following the same trend, they updated heir search algorithms to focus on ranking sites that provide detailed and unique information.
While you can optimize a piece of content that is around 1,000 words, you may get search traffic, but chances are you won’t get direct or return traffic or brand searches. Additionally, your site’s metrics will show that the time on your website is low and your bounce rate high.
When you incorporate more long-form content into your website, a couple of things happen.
Boost Media Services works with attorneys to create a custom marketing plan. Our plan for content marketing for Businesses is simple. We start with a strategy session to review your website, articles and competitors, and run keyword research for potential topics. Then each month, Boost Media Services writes a long-form, 2,000-word article on a specific practice area that aligns with your business goals. Your custom content marketing plan is a long-term program that will demonstrate the value of ranking for a niche topic and expanding your reach over time. Moreover, the more specific articles we write, the higher you will rank for that topic.
An effective content marketing strategy for Businesses Owners is necessary for Internet marketing success. We can assist with all facets of Businesses content marketing, including:
Having a solid custom content marketing plan for Businesses not only increases your firm’s chances of getting noticed online, but it helps boost your number of inquiries which can translate into leads. Over the long run, high-quality website content is a superb return on investment (ROI). Overall, a strong content strategy revolves around in-depth articles, detailed practice area pages, attorney bios and blogs.
Boost Media Services’s team of legal writers and editors creates top-notch, quality writing that will help set your firm apart and is SEO optimized to get you noticed in search results. Professional writing will help get your firm more valuable leads and results in a more user-friendly and search engine driven website.
We set up social media accounts for your Businesses and craft compelling posts that engage with your community. Additionally, we can create custom social media plans that vary in the number of posts we create, in addition to boosting posts so we can further target Facebook users that are interested in the services you provide. When we post a blog to your site, we can link this to a social media post and monitor your traffic referrals. We work with you to create, develop and execute strategies to build your following and help grow your firm’s brand.
We craft recurring, fresh content for your blog. Our services are turnkey and include research, topic development, writing, search engine optimization, editing and uploading them directly to your site.
Press releases are more important than ever when it comes to content marketing for Businesses. As social media changes how people communicate globally, press releases have a revitalized purpose and play a critical role in promoting your firm’s content marketing online. Traditionally, firms had to go through journalists to get their press releases published. But today, press releases can be optimized with SEO keywords using direct communication tools, such as social media, blogs and websites, to deliver information to your target audience.
Press releases are an integral component in content marketing and may include:
We create custom press releases or edit your release and submit it to a press release distribution service for syndication. We understand how to develop effective press releases and how to get the distribution service to accept your press release so it reaches a broader audience.
Videos are a growing trend in content marketing and offer another medium to deliver your message. We offer a variety of video packages for every budget and will help with script writing, SEO and more. Additionally, we will help create interactive content so videos seem natural and not forced, and our all-inclusive packages include transcribing, uploading and embedding your videos on your site. Our videographer will come to you, so there is no need to arrange travel, and most of our videos and content are mobile-friendly, which is necessary in today’s world. Your firm will own all the content and videos upon completion of your video project.
We offer a range of newsletter services, from consulting on setting up distribution lists and custom newsletter design to content writing and editing. Newsletters that properly align with your firm’s brand are a cost-effective way to help you connect with clients and build long-term relationships, all while ensuring they keep you in mind for any of their legal needs that may arise. When done correctly, newsletters don’t appear spammy, and our team can help train you how to use email marketing services, including Constant Contact or MailChimp. Additionally, our team of writers can create original newsletters and engaging content to reach your target demographic.
Infographics are a mix of writing and visual design that allow clients to process data quickly and efficiently. The use of infographics in marketing over the last several years has increased by over 1,000%. This compelling and attractive design is effective because more than 90% of the information we see comes into our brain via visual images. Infographics are superb advertising for print, websites and even social media.
Members of our award-winning design and Internet marketing team create one-of-a-kind infographics and content marketing for Businesses to drive traffic to your website or social media accounts.
A content download is a free content asset that is offered to web visitors in exchange for their contact information. We create compelling content downloads that provide valuable information to potential clients and drive conversions. Our team can develop a variety of content, ranging from PDFs, how-to guides, surveys, articles, eBooks and infographics to white papers.
A white paper is an authoritative report or guide that outlines a complex issue. We draft white papers on a variety of topics. These documents range from one page to book-length studies. White papers are designed to target potential clients and help attorneys establish their expertise among colleagues, while being a more convenient avenue than academic journals.
eBooks are a great way to build authority and provide information to clients. Many companies use eBooks to capture email addresses and data about potential customers, and in exchange for them providing this information, they can download a free resource.
We assist in garnering press mentions, media placements and guest blogging opportunities. We can also ghostwrite articles and blog posts for local, state and national publications with your byline.
Having a comprehensive, seamless branding concept is essential for Businesses. Consistency is critical when creating recognizable brands. Our design team works with firms to create a memorable corporate identity, which includes logo designs, brochures, all-inclusive branding, advertising, videography, photography and illustrations. Having a recognizable brand is essential to a firm’s success.
The experts at Boost Media Services know how to create a search engine, user-friendly site architecture. For example, the most relevant content should be easy to access and a workable site architecture helps boost crawlability and indexation. If firms choose a comprehensive SEO plan, having a site architecture that further enhances keywords is also critical. We have created hundreds of site architectures for Businesses and can advise on the best way to structure your site for usability, aesthetics and SEO.
Search Engine Optimization (SEO) is no longer optional, it’s a necessity in today’s online marketing world. If you want clients to find your firm, your site needs to rank high for primary and secondary keywords to help people find your website.
Boost Media Services’s experienced SEO team has achieved top rankings for many clients. Contrary to old-style SEO techniques, search engines have created precise, ever-changing algorithms that affect how websites rank. We can also help set up tracking software that further measures your analytics and provides you with the necessary insight to understand how your site gets noticed by potential clients.
If you want to learn more about SEO, download our FREE eBook.
Creating professional marketing materials is essential for Businesses. Whether your firm is looking for SEO, Pay-Per-Click services or social media marketing, Boost Media Services’s team of highly skilled marketing specialists can help create a custom marketing material package that best suits your firm’s present and future needs.
Whether you’re a new Businesses creating a new website to gain more clients or simply refreshing your campaign, Boost Media Services offers a host of options to bolster any Businesses content marketing strategies. We conduct a full analysis of your site or business plan and help you create the campaign that best fits your practice areas and target your client base.
After our one-time initial strategy consultation, we will deliver the following items monthly: